Tuesday, May 17, 2011

Book covers - they matter!

In the old days, books were sold without a cover and buyers would bind them according to their own desires or needs. Now, the book cover has become one of the most important selling components to a book. Over half of booksellers feel the cover design is the most important component.

If you are accepted by a traditional publishing house, they will design a book cover for your book. If you use a POD (print on demand) publisher, you can hire them to design a cover, or you can submit your own design. When you self-publish you either hire a freelance cover designer or design your own.

The average person spends 8 seconds looking at the front cover and 15 seconds on the back. It is a fact, that the front cover of a book is what draws the initial attention from the buyer, if he doesn’t like the cover, he won’t look any closer at the book.

Read the rest of the article here: (READ) http://www.speakwithoutinterruption.com/site/2009/05/the-importance-of-a-great-book-cover-design/

I like how Mitch Albom's books are branded with the brown paper bag feel and red outline, I like the plaid on the "Life's Little Instruction Book" and don't forget about Richard Carlson's "Don't Sweat the Small Stuff" covers ... after all, it's the small stuff that makes the big stuff.

Book covers - they matter!

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